Researching Your Market.
You can and should use Twitter in your market researching efforts, as the twitter tools available to you are free (which is always good) and also very effective. Each business has a target market that it should be aiming for, but due to a lack of understanding from business owners and managers they often fail in their efforts to connect with that market. This is due in part to not fully understanding the overall needs of their market.
Twitter helps you to hear what your potential customers are asking for, you can understand the problems they have to deal with on a daily basis, and perfect an action plan for getting them the help they want. in other words, with a bit of research on twitter your business can come across as a dream come true for struggling consumers
The very first time that you meet a new contact via Twitter, it is always a good idea to try and create the right kind of relationship from the outset. they way to do this is by thinking like your customer thinks. how would they like to be treated? You only purchase from people that you trust. Your potential customers will all be behaving in exactly the same way as you do. Therefore it is important whilst using social marketing that you gain your customers trust. You can improve you r chances of this happening by doing whatever it takes to get to know your potential clients well and be friendly with them.
One very good tip here, is to limit your advertising tweets to around maybe 10% of your overall twitter output, and allow the rest to be friendly, helpful and informative with no obvious immediate financial benefit to you should someone be tempted to click upon any link contained within the tweet. doing this will definitely help to improve not only your relations with current followers, but also improve your chances of growing twitter follower numbers.
It is also of benefit to you to share the content of any other sites, blogs or social networking sites on your twitter account, if they demonstrate your expertise in your target market. You would want to demonstrate your skills on twitter by continuing to post high quality content on all your other sites, even on places such as YouTube and article sites. all these other social networking sites will help you to show that you have valuable knowledge to offer – knowledge that your customer will want.
There are many discussions regarding tools that work with Twitter and that will automatically examine all the content you have on these other sites and then update your twitter account with the information, thus informing all your followers of the content you have made available elsewhere. Ping.fm being one good site to check out – and also consider twitterfeed, both free options that should not be dismissed in your marketing efforts and will post to a variety of sites in addition to your twitter account.
Another site I would like you to consider is twitcam.com. if you have a twitter account, you have a twitcam account and can login with your twitter details. This service, as you might be able to guess from the name, allows you to connect a webcam to your computer and stream live video on your twitter page and have a chat with your twitter folowers. You can no doubt imagine this to be very useful in marketing, and is something else to be considered.
Whatever options you choose, with a higher quality output, you will get a higher number of visitors clicking upon links to sales sites and other places that can make you money